{"product_id":"curso-anuncios-meta-tiktok","title":"Meta and TikTok Ads for E-commerce · Course","description":"\u003cp\u003eBuild Meta and TikTok campaigns you can measure and scale: work out your break-even ROAS, set up the pixel and Conversions API, test creatives with a method and use written rules to decide when to kill or scale.\u003c\/p\u003e\u003ch3\u003eWhat's included\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eMargin, target CPA and break-even ROAS calculations with examples in euros (and the VAT trap)\u003c\/li\u003e\u003cli\u003eSetting up the pixel, Meta Conversions API and TikTok Events API on Shopify\u003c\/li\u003e\u003cli\u003eCurrent structures: Advantage+ sales campaigns, Smart+, GMV Max and manual\u003c\/li\u003e\u003cli\u003eTesting system by concepts, hooks and formats, with a calculated budget\u003c\/li\u003e\u003cli\u003eCreative production with UGC and AI (Claude, Nano Banana, Seedance 2.5)\u003c\/li\u003e\u003cli\u003eMetrics with formulas (CTR, CPM, CPC, CPA, ROAS, MER) and rules for switching off and scaling\u003c\/li\u003e\u003cli\u003ePlatform policies and EU regulation: DSA, political advertising, AI labeling\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eFormat\u003c\/h3\u003e\u003cp\u003e30-page PDF · 10 modules · 34 copy-ready prompts · intermediate level · 2026 edition. Written in Spanish.\u003c\/p\u003e\u003ch3\u003eDelivery\u003c\/h3\u003e\u003cp\u003eInstant download: the link arrives in your order confirmation email.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003ePersonal use. Reselling or redistributing the file is not allowed.\u003c\/small\u003e\u003c\/p\u003e","brand":"OPUSLIBRARY","offers":[{"title":"Default Title","offer_id":55495490011477,"sku":null,"price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1088\/7757\/8581\/files\/opus-curso-anuncios-meta-tiktok.webp?v=1792799046","url":"https:\/\/opuslibrary.dev\/en\/products\/curso-anuncios-meta-tiktok","provider":"OPUSLIBRARY","version":"1.0","type":"link"}